In the early 1990s, PepsiCo released Crystal Pepsi. It was a clear soda that had a unique taste. It was sold with no additives, making it attractive at the start of the health movement in America. Though only sold for two years, it has become one of the most popular products in America. For years, movements have been trying to get PepsiCo to bring back Crystal Pepsi, even for a limited time.
Petitions
There are several petitions online petitions which have generated tens of thousands of signatures over the years, trying to bring this product back. So far, the soda giant company remains firm that it has no plans to bring back Crystal Pepsi. Even with the success of the Pepsi and Mountain Dew Throwback beverages, fans have been pushing for Crystal Pepsi to return to the shelves.
Crystal Pepsi has a Facebook page dedicated to bringing the product back. It continues to gain new fans, and reinforce the message that people want the drink. As of October 12, 2011, the Bring Back Crystal Pepsi Facebook page had over 1500 followers, with more joining every day. Social media may be one of the ways to reach PepsiCo about this product.
YouTube, eBay and Signs
There are several fan videos on YouTube asking Pepsi to bring back this product. There are still unopened bottles available on eBay from time to time. People have even gone so far as to purchase 18 year old bottles of soda and drink them, wishing that they could get it in their local stores.
Photos have surfaced of people who have attended sporting events, rallies, debates and protests where people have carried signs asking to bring back Crystal Pepsi. These signs have been appearing for years, with more people joining the fight. Even during the Occupy Movement in New York City, there have been signs along the sidewalks asking for Crystal Pepsi to be brought back.
Direct Mailing Pepsi
There has been an effort since the early 2000s to contact Pepsi directly over time asking for Crystal Pepsi to be made available again. People have taken to emailing the company's customer service department monthly to ask for it to come back. The idea is that the more people who contact the company directly, the more likely Pepsi will listen to their customers and start selling the product again. Pepsi responds to each inquiry and is very professional in saying they have no plans to bring it back.
Get Involved
Whether you liked Crystal Pepsi or not when it was available, most people agree that they would try it again if it was brought back. A new generation of consumers have heard about Crystal Pepsi and are curious about it. The soft drink was released before it's time, and now, in the age of increased social media and communication, it could be a success.
Never before has a product been around for such a short time and gained such a strong fan following. If you want to bring back Crystal Pepsi, you can join the Facebook page, sign petitions, email Pepsi or write about your love for the clear soda. With today's focus on nostalgia, the time could be right for Pepsi to reconsider reissuing one of the most unique beverages in America.
Shannon Webster - I have over a decade of experience working with government and financial companies. I enjoy politics, sociology, technology and ...
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